Marketing Executive - Education Sector (Bimbel Bintang Pelajar)

Join Bintang Pelajar, a leading educational institution in Semarang, as a Marketing Executive and play a pivotal role in expanding our reach in the competitive tutoring (Bimbel) market. This dynamic position offers the opportunity to drive student enrollment through strategic marketing campaigns, leveraging digital platforms and community engagement. As part of our dedicated marketing team, you'll work closely with our sales and operations teams to ensure seamless execution of our marketing strategies.

Bintang Pelajar is committed to providing quality education and has established a strong reputation in Semarang. With a focus on innovation and excellence, we are looking for a passionate Marketing Executive to help us grow and achieve our goals. In this role, you will be responsible for developing and implementing marketing plans that attract and retain students, while also enhancing our brand presence in the local market.

📋 Tanggung Jawab Pekerjaan

• Develop and execute marketing strategies to increase student enrollment and brand awareness.
• Manage digital marketing campaigns using platforms like Google Ads, Facebook Ads, and Instagram.
• Create and distribute promotional materials, including brochures, flyers, and social media content.
• Conduct market research to identify trends and opportunities in the tutoring industry.
• Collaborate with the sales team to ensure marketing efforts align with sales targets.
• Monitor and analyze marketing performance using tools like Google Analytics and social media insights.
• Organize and participate in community events and workshops to build relationships with potential students and parents.
• Stay updated with industry trends and best practices in digital marketing.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 2 years of experience in marketing, preferably in the education sector.
• Proven experience in digital marketing and social media management.
• Strong understanding of Google Ads and Facebook Ads platforms.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Familiarity with CRM tools like Salesforce or HubSpot is a plus.
• Fluency in both written and spoken Indonesian is required.

🛠️ Keahlian

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